Our Story

Ahmed C. (left) spent years dealing with care and grooming products. The only products that seemed to work were wildly expensive.

Umar F. (right) spent years building products for some of the best largest and most premium brands in the world (e.g. Sab Sasta, Tank Guard, etc.).

We teamed up to create a world-class offering of products leveraging the experience and personal lessons we've learned along the way.

We're excited that you're here and hope that you'll join along for the ride.